HOT
ROD SURF ®
The original surf and moto brand
Welcome to the official Hot Rod Surf ® website and online store.
History
Hot Rod Surf is an adventure brand drawing on our rich traditions of hot rods, motorcycles, surfing, customizing and the feeling of freedom, performance, and camaraderie of our shared passions and lifestyle. Hot Rod Surf products are designed and produced in the spirit of adventure, experimentation, and the quest to make the best quality goods possible. Hot Rod Surf was founded by San Diego artist Mark Whitney Mehran (MWM) in the mid 1990’s a block from the surf and sand in a few hundred square foot surf shop in Mission Beach, California originally selling custom surfboards, surf / skateboard accessories, and music albums from MWM’s rock & roll band The Green Leaf. As MWM’s artistic interests expanded into mechanical art Hot Rod Surf grew into a hot rod and motorcycle custom shop and art facility producing independent movies, rock albums, posters, books, and apparel line. The Hot Rod Surf movies, books, website, apparel, photography, and machines went on to inspire a whole new generation of hot rod and vintage chopper builders and enthusiasts around the world. Over the years MWM has collaborated with a diverse range of businesses, artists, family, and friends to evolve his vision and create the unique experience that is Hot Rod Surf. HOTRODSURF is hand crafted, independent, classic yet progressive, built for style, speed, performance, and just for having fun and enjoying the open road.
Life…. Art…. Style….
The original surf and moto brand
Welcome to the official Hot Rod Surf ® website and online store.
History
Hot Rod Surf is an adventure brand drawing on our rich traditions of hot rods, motorcycles, surfing, customizing and the feeling of freedom, performance, and camaraderie of our shared passions and lifestyle. Hot Rod Surf products are designed and produced in the spirit of adventure, experimentation, and the quest to make the best quality goods possible. Hot Rod Surf was founded by San Diego artist Mark Whitney Mehran (MWM) in the mid 1990’s a block from the surf and sand in a few hundred square foot surf shop in Mission Beach, California originally selling custom surfboards, surf / skateboard accessories, and music albums from MWM’s rock & roll band The Green Leaf. As MWM’s artistic interests expanded into mechanical art Hot Rod Surf grew into a hot rod and motorcycle custom shop and art facility producing independent movies, rock albums, posters, books, and apparel line. The Hot Rod Surf movies, books, website, apparel, photography, and machines went on to inspire a whole new generation of hot rod and vintage chopper builders and enthusiasts around the world. Over the years MWM has collaborated with a diverse range of businesses, artists, family, and friends to evolve his vision and create the unique experience that is Hot Rod Surf. HOTRODSURF is hand crafted, independent, classic yet progressive, built for style, speed, performance, and just for having fun and enjoying the open road.
Life…. Art…. Style….
PRESS
HOT ROD SURF has been featured in a diverse range of magazines, newspapers, catalogs, ads, and independent movies around the world. Mark Whitney Mehran is also a freelance writer with articles which have appeared in numerous trade and specialty magazines. Here are a few of the features………….
HOT ROD SURF has been featured in a diverse range of magazines, newspapers, catalogs, ads, and independent movies around the world. Mark Whitney Mehran is also a freelance writer with articles which have appeared in numerous trade and specialty magazines. Here are a few of the features………….
Hot Rod Surf MWM Desert & Denim II – Interview 2016
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