Brilliant tropical greenish aquamarine water, calming gentle ocean breezes, lush palm trees overflowing with coconuts,  endless glistening summer sunshine and a friendly reliable left hand point break protected by a subtle cove lies one of the most beautiful  gems of mainland México’s coast line.  The heart of Mexico and  the beach community  known as Playa Saladita has produced the surfing phenomenon Ilianet Nuñez. Traditional longboarding has always been about skill and style and Ilianet has been blessed with an abundance of both as she developed a world class style unique to the beautiful environment she calls home. Ilianet effortlessly glides through the line up inspiring all those who surf with her and experience her surfing grace and elegant maneuvers. 

​The new 9’4 Garnet Model has been specifically shaped with a ultra refined California square tail and modified rocker to make nose riding very stable while giving the board excellent off the tail turning capabilities. We surprised Ilianet with two new modified Garnet Models specially shaped for her and the beautiful waves of mainland Mexico.   

​Ilianet was nice enough to let Blake get a few rides on one of her new custom 9’4 Garnet Models
 

Blake 9'5 Tourmaline Model 

​Mainland Mexico Fun 

www.hotrodsurf.com

HOT ROD SURF TEAM

 Beach towns are bustling with all sorts of action from newbies to old timers, from young to old and everything in between. The elite surfers of the Hot Rod Surf Fin Team are the ones always out in the water in all sorts of conditions honing the craft of wave riding while exploring the outer reaches of surfing and water skills with a glowing fluid style which makes them the best of the best in our world of beach vibes and good times …..  

​Ilianet Nuñez

BLAKE MEHRAN

STEFANO ANDRE GRACIANO

DILLON COYLE 

CHANCE THOMPSON

The Hot Rod Surf ® Dragster D100 Fin pays homage to the beautiful surfboards of the late 1950's and 60's where longboards ruled and the big D fins were the norm. Vintage surfboards often had the fin placement at the very end of the tail and the modern longboard fin box is typically placed approximately 4 to 5 inches from the tail making it impossible to truly get a vintage style ‘way back’ fin placement. For the first time our unique HOTRODSURF slotted fin design lets you use a traditional style D fin placement in your modern fin box. Our Dragster D100 Fin is fun nostalgic novelty fin for when you want to change it up and try something a little different.  Drop your leash, swap your fin, and feel how the men and women who made surfing great fin'ed up. 

“Being a traditional hot rodder I often chose drum brakes instead of disc, an ‘I’ beam axle instead of independent suspension, bias plys tires over radials and the raw pull of carburetion over fuel injection. Bringing back the simplicity of tradition through innovative design has a certain undeniable liberation and it's often just more fun to go vintage. The D100 Dragster Fin is my homage to the great vintage surfboards I love so much and now for the first time you can take your modern fin boxed surfboard board back in time with our vintage styled fin.” –MWM

Hot Rod Surf D100 Dragster Fin takes your board back in time where huge single D fin were all the rage. 

• Fits in most standard contemporary longboard fin boxes
• Measures approx.  9” inches tall and 12“ inches long
• Plenty of room to accommodate drill through leash loops
• Due to variances in fin box designs and specifications it is recommended to use a rubber mallet to install in the proper location

*This is the first and only slotted boxed D fin design that actually lets you slide the fin all the way back to the tail just like the vintage boards we love so much. Fitting is variable since tail rockers are all different so the small gap at the end  of the tail will vary from board to board. The D100 fins is what we call a ‘novelty’ fin that hums, sings, and vibrates just like the originals and are made for more fun than performance. For performance fins check out or Woody Series Flex Fin and more ridged retro Psychedelic Fin Series.

This is where you will be able to find our Hot Rod Surf fins and surf accessories.  As we add retailers we will be updating this Stock List.

Hansen Surfboards and Surf Shop is an icon of San Diego surf culture located right across the street from the legendary Swamis surf break. Don Hansen started making performance surfboards in the 1960’s and has grown his business  into a super surf shop with everything from surfboards to flip flops.  Hansen’s board selection is one of the best ranging from vintage styled Hansen longboards to newer performance boards. There’s always some action in their surfboard section and  something for the whole family to better enjoy the sun and surf so go check it out.

“A knowledgeable staff that lives and breathes the surf and beach lifestyle, Hansen’s prides itself on selling fun!"

Hansen Surfboards
1105 S Coast Hwy 101
Encinitas, CA 92024
1-800-480-4754
760-753-6595

Hours: Monday & Tues 9am to 6pm, Wednesday thru Fri 9am to 9pm, Saturday 9am to 6pm, Sunday 10am to 5pm

Seaweed & Gravel came on the scene a few years ago and has captured the heart of North County San Diego. Seaweed is nestled in the upper Encinitas/Leucadia neighborhood with an eclectic mix of vintage and new with everything from motorcycles to surfboards.  If you are into moto and surf as much as we are this place is a must visit. So check Seaweed out when you’re in the neighborhood and pick up a Hot Rod Surf fin or leash for your board before you hit Beacons or Grand View for some surf.  Seaweed & Gravel also hosts great local parties and events so it is worth contributing to this neat shop. The next thing you might be doing is going on a Seaweed & Gravel weekend motorcycle shop ride up the coast or through the San Diego back country taking in the sunshine and enjoying the ride. There is even bonsai tree workshops to mellow your mood.

Seaweed & Gravel
1144N. Coast HWY 101#1
Encinitas, CA 92024
Hours: 11-6pm Tues through Sunday

The Board Source
www.theboardsource.com

The Board Source is an expertly curated warehouse based reseller of surfboards “to help you find your dream board” with an impressive selection of new, used, and collectable surfboards from the likes of  Pavel, Frye, Richards, Brewer, Carson, August, Takayama, Lightning Bolt, Lopez, Bing, G&S, Martin, Hyson, Channin, Hobie, Velzy, Christenson, Lost, Firewire, Superbrand, Channel Islands, and just about everything in between. It’s the place to find rare boards for sale and also trade out an into something new to ride.  Cruise by The Board Source by appointment and get a new board and load it with a Hot Rod Surf fin for a super fun ride.
1945 Camino Vida Roble Suite O
Carlsbad CA
760-612-8100

Sun Diego has been around for over 35 years and has stayed around so long by keeping up with what works and is also cool with equal attention paid to the mens and womens selection of goods and functional fashionables. Sun Diego Mission Beach and Carlsbad locations are stocked with tons of cool surf, skate, and beach essentials like sandals, shirts, boardshorts , sun glasses, wet suits, and sun protection to complete the full surf and beach experience. Sun Diego puts on the annual AM Slam Surf and Skateboard Series where pros and armatures get together for friendly competition and general stoke. The AM Slam season closer, with the combo of surf and skate contest, held right on the coast with vendor booths (stacked with freebies), and live music is a fun event for the whole family.  Sun Diego currently carries brands such as RVCA, Volcom, Spy, Elemment, O’neill, Pig, Etnies, Vans, Billabong, Al Merrick, SunBum, and Hot Rod Surf fins.   
 
“Surfing, skateboarding and all things coastal are Sun Diego’s passions  delivering  the best selection of everything you need to make it your own personal paradise with the highest quality of merchandise in terms of both fashion and function for good times and good vibes.”

Sun Diego Carlsbad
2978 Carlsbad Blvd #120 Carlsbad, 92008 
Phone: (442) 500-2295 
Hours: Sunday- Thrs:  10:00 AM - 8:00, Friday-Sat:  10:00 AM - 9:00 PM

Sun Diego Mission Beach
3126 Mission Blvd. Suite A San Diego, 92109 
Phone: (858) 866-0108 

HOT ROD SURF
www.hotrodsurf.com

The new Hot Rod Surf creative space is a located in the heart of Pacific Beach. Art studio hours are when we are there we are there which is all over the place since we are usually running around making things, surfing, racing, playing music shows, adventuring and partying. You can call or email for availability.
Hours:  by appointment only [email protected]

HOT ROD SURF Studio
1556 Grand Ave. Suite C
San Diego, CA 92109
 

​Best Orange County Surf Shops....  

​Icons of Surf has an insanely cool collection of surfboards and fins with one of the largest and diverse selections of highly crafted longboards in Southern California. Icons is located right in the heart of the Orange County surf culture hub of San Clemente and is staffed with a knowledgeable crew that can hook you up with a great surfboard  fin combo. Icons also specializes in safely shipping surfboards around the world.  A must visit shop for everyone into high quality, classic, and trend setting surfboards. Truly a place that celebrates surfing and “the joy surfers share with the ocean.”
 
710 N El Camino Real
San Clemete, CA 92672
 
Hrs: 10-7PM daily
(949)429-7133

​ET Surf stared in 1972 in the Los Angles South Bay and has created a legacy of commitment to personal service for surfers ranging from picking out a new wetsuit or some neat new apparel, and of course the right surfboard and fin set up to keep you stoked out in the line-up. Owner Eddie Talbot’s story is the quintessential surfer gone shop owner whose doing what he loves and rolls with the passion through all the different trends and up and downs.  The surfboard selection is prime and Hermosa is a great little beach town to visit and hang out.  
 
Et Surfboards
904 Aviation Blvd.
Hermosa Beach, CA 90254
310-379-7660 

​www.hotrodsurf.com

Hot Rod Surf Surfboards ready to stylize and have fun at your local beach and enjoy the sun and surf with traditional craftsmanship and quality, beauty, and care are put into each one of our Hot Rod Surf Surfboards by shaper, artist and craftsman Mark Whitney Mehran.  The Starlight 8’0” and Cosmic Flyer 9’6” will have you having a great time in the water absorbing all  the good vibrations. The Starlight, and Cosmic Flyer are well rounded surfboards shaped specifically for our Southern California reef and beach breaks.  Have fun and enjoy the ride! 

COSMIC FLYER Fire Opal Orange 9'6"

COSMIC FLYER Sapphire Blue 9'6"

STARLIGHT White Opal 8'0"

What's new with Hot Rod Surf?

I am happy to say we have returned to our roots and are now offering  Hot Rod Surf performance fins and surfboards.  It has taken a little over a year to get everything back into production. I took my time to make sure the boards,  fins, and accessories  are the high quality I was looking for and at the same time trying to keep the pricing reasonable. It’s been super fun making surf goods again and I’m excited about the current lineup and the potential for future additions

It’s been awhile since Hot Rod Surf produced surf hard goods?

​Yes. In the earliest days of our brand we produced surfboards, leashes, and even Hot Rod Surf surf wax. It's crazy to think that was over 20 years ago. We have now returned to our roots and I am pretty happy about it. Just like in the past there is an emphasis on local use and everything is designed to be optimal for our San Diego, Southern California breaks. 

What made you return to producing performance surfing products again?

Passion for making something cool and it’s really what I have been interested in recently. I am driven to create things l would first use myself and then let the product grow from there. Each of our Hot Rod Surf fins and surfboards are designed as a piece of art and also performance equipment. They must be aesthetically pleasing and also perform as good as they look.

What was up with the years since this reissue?

As an artist I follow where my creativity takes me. For a number of years I was building and designing motorcycles and hot rods, as well as producing movies and books. Whenever Hot Rod Surf release a product I like to be 100% committed to making sure it's right with a clear focus. By nature this means I can't do everything at once. I will discontinue, or really take a break from something if it cannot  have my full energy put into it. I will only release a product that has my full attention.  It is always important to keep the quality standards high. It’s just what I do and it is what helps keep our Hot Rod Surf brand vibrant over the years. Being dynamic means changing up the focus on once and awhile and it also always makes it fun and interesting. 


I think everyone knows there is very little margin in surfboards?

That's also one of the reasons I put production on pause years ago. Just like the original idea our boards and surf products are produced out of passion and love of creating something cool first and at the same time it is important to try and make products priced affordability in the quality goods category. For our new batch of fins I am experimenting with some different machining and tooling production which should bring consistency to each of the models we are offering as well as some more affordability. With the surfboards it is about the passion first and if we move enough we will to be able to add to the product lineup and make even more cool stuff. 

What are the different models in the works?

​With the surfboards I am shaping classic longboards which are a bit of a departure from our roots in predominantly performance one off short boards we were producing before.  I have fallen back in love with the retro style and attitude that makes surfing so much fun and the classic longboard is the perfect extension of that feeling. What matters is getting out there in the environment with the waves, ocean, sand, family, friends and just totally enjoying the beach vibe. In many ways it’s leaving behind the idea of everything needs to be more blown up and slicker and more competitive. It is getting back to the roots and just having fun and being free and the longboard represents this attitude and way of being. More specifically I am shaping  two versions of our 8'0" longboard and 9'6" longboard. One of each will be single fin and the other models have optional side bite fins for everyone who wants to step up the performance handling once and a while. The single fin models have a removable center fin so different style fins can be experimented with.  Since the boards have an interchangeable center fin we have our own line of Hot Rod Surf longboard fins as well as tri fin thruster set ups. The boards will be ready for release this summer (2017). Our ‘Ride Fast Live Free HOTRODSURF Surf Kulture’  fins will get you in the lineup and shredding your local break without costing too much and they are available right now just before summer.

Surfboard fin models? 

There's our short board ‘Surf Fin Series’ which are a standard size honeycomb performance fin also available in wood and resin for a more classic look. Nothing too radical on these, just a good performing all around quality fin shape at a fair price. We are also producing the premium longboard ‘Woody Series Fin’ in various sizes ranging from 7” to 10”.  The ‘Woody Series Fin’ design has a lot of flex and the ‘Psychedelic Fin Series’ made with multi color resins and also available in 7” to 10” sizes is more rigid with fuller front  foil for drive. The fins are designed to fit standard fin boxes so everyone should be able use one if they are running that set up. The Hot Rod Surf  ‘Psychedelic Fin Series’ will be also be available this summer (2017).

Where did you get the inspiration for reviving the Hot Rod Surf surfing products?

The past few summers (15'-16') I started a new tradition of heading out on a summer road trip up and down the coast camping, riding motorcycles, and surfing. It had been years since I had been to some of these special spots I enjoyed as a youngster. We took one of our Hot Rod Surf 8’0” longboards from the 1990’s that was just sitting around the backyard and was about a twenty year old board with a triple stringer and it worked great. The stress free feeling that comes with longboarding is where it's at.  I noticed some people are re-skinning vintage boards which seems really neat also. When a longboard gets older there’s a history that attaches to it and it can still be used. Another cool thing I've noticed it that's it is now almost 50/50 dudes and girls out in the water which is great to see the sport be more balanced.  I am always inspired by vintage surfing photos from the 60's and 70's. Recognizing breaks and spots in old photos is a trip and gives our surf culture continuity. Retro photos with some sort of a hot rod, which really back then was considered as a type of jalopy , stacked to the hilt with boards and people hanging on in every direction are always fun.  I think some of our Hot Rod Surf photos are now considered ‘vintage.’ Some things change over the years but what's more interesting is that a lot of cool stuff remains the same at its essence. Classic is something that is good in any era. Color wise I am inspired by the minerals found in our San Diego back country like garnet, fire opal, and tourmaline. A fair amount of the streets in my neighborhood are actually named after the minerals and precious stones found in our local mountains. I have worked our local colors into our new surf series product line wherever I can. Surfing has a natural connection to the environment so it makes sense to use these vibrant colors found in nature. To goal is to make something that is classic, works well, and enhances the whole experience out in the water. 
​
Any favorite stops on your summer road trip?

I try and make them all my favorite but I would have to say Malibu, Topanga, and Rincon are always all time. There's something about the light at Malibu with the subtle cove and the great history. The light is golden in Malibu. The Wall is still there but the graffiti is all gone. For the motorcycle part of our trip being able to ride motorbikes on the beach and camping right on the waters edge is pretty cool and that's all about Pismo. We have so many classic surf spots here in San Diego it's not really necessary to travel to get good surf but it is fun to experience something a little different sometimes. My home town of San Diego is always my favorite. We are blessed with every kind of surf break from Tourmaline to The Cliffs, Windansea, Mission Beach, Hennemans, Hermos, Horseshoe, 25th Street, Rivermounth, Seaside Reef, San Elijo, Pipes, Beacons, Ponto, O’Side, Bird Rock, IB, La Jolla Shores,, Cardiff Reef,  Swamis,  and of course Blacks. It’s really incredible when you think about it.

Which are your favorite San Diego surf spots?

My favorite right now is Tourmaline and PB Drive and Point. They are all right in my backyard and are fun breaks. I used to send all our customers who where beginners to Tourmaline because the wave is a little more mellow as well as the vibe which was and still is more inclusive and forgiving for people just starting out and now I'm over there rocking a longboard. There's so few people in the lineup compared to the 90's when there was 15 to 20 people surfing every peak up and down Pacific Beach and Mission Beach. A lot of times in the winter there is almost no one out along the beach breaks anymore. Half of surfing is the ritual and hanging out, and the other half is paddling and riding. At a certain point it's kind of fun having other people around to share the experience with. 
​
Anything you want to end with?

I’m just look forward to developing more surf products. So stay tuned as we re-grow our Hot Rod Surf  product line.

Mark Whitney Mehran
HOT ROD SURF 

It’s that time of year again when love is in the air and the California desert landscape is calling all artists, hand crafters, designers, renegades, earth distillers, boutique brands and dreamers to Desert & Denim 3.  Desert & Denim is a trade show and much more. The event has become a growing and vibrant creative gathering allowing for the intimate exploration of  a wide array of quality brands as well as a mystical place to exchange ideas as creative people from all over the world gather and immerse in the beautiful, natural, and enchanting winter landscape of the southern California Joshua Tree desert.  This year for the first time the event will be open to the public on SAT February 25th, 2017.

Hot Rod Surf looks forward to seeing  our all of our friends, touching base with creative acquaintances, brands,  and of course meeting new ones.  We love supporting events promoting creativity, diversity, eco conscientiousness, and general good times.  Desert & Denim is awesome so if you have a chance head out to the desert and check it out.  

DD3
Location:
The Pioneertown Motel
Pioneertown, CA
February 24 & 25, 2017

*25th SAT Will be Open to the public 11AM- 4:30 PM

2016 Hot Rod Surf Desert & Denim Photo Gallery

Thank you to everyone who came out and joined in the IV Flat Track Races Del Mar 2017. Great racing action  and another historic race at the world renowned Del Mar Fair Grounds and Race Track.  

-MWM

Get your motors running and set your calendars for the IV Flat Track Race and party at the Del Mar Fair Grounds January 28-29 2017.  Everyone who is into having fun, hanging out, and even bringing a bike and racing if you want is invited. You will have a chance to see some great motorcycles in action with tons of races and positive motor vibrations with a mix of Harleys, Triumps, Suzukis, KTMs, Hondas, Yamahas, Indians and customs speeding around the oval dirt track. There will also be live music, a moto art show and vendors serving up beer. This is a family friendly event and a great time to check out some neat race motorcycles and watch the ¼ mile flat track races. 

SATURDAY  Jan 28th gates open 4 pm to 6:30 pm
SUNDAY  Jan 29th 1 pm to 3:30 pm
Admission Tickets $15

This is our one big race of the year for 2017 in San Diego. Tickets will be available at the gate. 
For More information at ivlft.com

Sponsors: Vance and Hines, S&S, Hot Rod Surf, Paint by Smokey, 24 Cycles, RSD, Ascot, Biltwell, Law Tigers, Life Style Cycles, SM, SMC

To celebrate our 21st year in business we are opening a creative space and pop-up shop for 2017. Our new space is located in the heart of Pacific Beach. We will having interesting bikes and sometimes cars on display and will be offering a selection of surf hard goods, surfboards, and some motorcycle parts for sale as a small extension of our online store. Art studio style hours vary from day to day depending on shows, surf, music, and race events. Our new space is a positive and fun place to gather to talk shop, vintage surf, and just enjoy our beach community. If you are really set on stopping by at a certain time feel free to email or call (858) 230-4470 to check when we are open and we will always have our online store available for 24hr shopping experience. www.hotrodsurf.com

Wishing Everyone Prosperity and Happiness for the New Year,

-MWM